Revealed! London Southend Airport’s most popular destinations of 2025
- Malta secures top spot as the most popular destination page on the London Southend Airport website in 2025
- 12,995 people viewed the webpage for Malta, followed closely by 10,478 to the city break destination of Pisa, Italy
You can tell a lot about a person by where they stop scrolling.
Throughout 2025, thousands of would-be travellers searched and explored flights from London Southend Airport, digging deeper into the destinations that caught their imagination.
From sunny escapes and culture-packed cities to bucket-list trips and something a little different, certain destinations stood out again and again. Together, they paint a clear picture of how people wanted to travel in 2025, and what kind of breaks they were dreaming about before booking.
We’ve broken down the holidays travellers were most interested in during 2025, measured by visits to London Southend Airport’s destination pages.
Our most popular destination pages of 2025
1. Malta
Sunshine, history and crystal-clear water all rolled into one. Malta topped the list as a destination travellers kept coming back to, whether they were planning beach days, city strolls or a bit of both.
2. Pisa
The Leaning Tower may get the headlines, but Pisa’s charm goes much deeper. Culture, cafés and easy access to Tuscany made it one of the most explored destination pages of the year.
3. Faro
As the gateway to the Algarve, Faro’s appeal is easy to understand. Golden beaches, relaxed towns and plenty of sunshine kept it high on travellers’ radar throughout 2025.
| Destination | Views on destination page |
| Malta | 12,995 |
| Pisa | 10,478 |
| Faro | 8,709 |
| Lapland | 7,702 |
| Salzburg | 7,595 |
| Amsterdam | 7,319 |
| Marrakech | 6,838 |
| Barcelona | 6,242 |
| Geneva | 5,796 |
| Palma de Mallorca | 5,707 |
4. Lapland
Proof that not all escapes involve sunshine. Lapland’s winter wonderlands and once-in-a-lifetime experiences made it one of the most-clicked destinations on the site.
5. Salzburg
Storybook streets, alpine scenery and a soundtrack of classical music. Salzburg’s mix of culture and dramatic landscapes clearly struck a chord with travellers planning something special.
Read more:
6. Amsterdam
Canals, culture and the perfect long-weekend energy. Amsterdam continued to draw in travellers keen to explore everything the city has to offer.
Book your flight to Amsterdam.
7. Marrakech
Colourful, lively and endlessly captivating. Marrakech’s markets, food scene and atmosphere made it one of the most popular pages for travellers seeking something a little different.
Book your flight to Marrakech.
8. Barcelona
Few cities offer as much variety as Barcelona. From beach days to architecture and nightlife, it’s no surprise travellers kept clicking back for more inspiration.
Book your flight to Barcelona.
New routes for 2026
9. Geneva
Lakeside views, mountain backdrops and easy access to the Alps. Geneva rounded out the list as a destination that blends city breaks with breathtaking scenery.
10. Palma de Mallorca
Sunshine, city life and beach days rolled into one. Palma’s mix of historic streets, buzzing cafés and easy access to the coast made it a firm favourite with travellers planning everything from quick getaways to longer stays.
Book your flight to Palma de Mallorca.
What travellers were searching for in 2025
Alongside our most viewed destination pages, site search data offers another layer of insight into where travellers were actively looking to go when visiting the London Southend Airport website. In many cases, these searches mirrored what we saw elsewhere, with Malta once again leading the way.
After Malta, some of the most searched-for destinations included Amsterdam, Malaga, Paris, Tenerife and Alicante – all routes currently flying from London Southend Airport – reflecting the appetite for sunshine escapes and classic European city breaks.
Although not currently served from London Southend Airport, destinations closer to home such as Dublin and Edinburgh also featured in search behaviour alongside our popular European routes this year.
What this year’s results tell us
The story of 2025 is one of variety.
Travellers weren’t just chasing one type of trip. Sunshine destinations sat comfortably alongside cultural capitals, winter escapes and adventure-led breaks. Some visitors were clearly fine-tuning plans, while others were still in the dreaming phase, comparing options and imagining where next might take them.
It comes after easyJet announced new and returning routes to Ibiza, Jersey, Munich and more for summer 2026, plus an extension of its Geneva service into mid-June next year.
Stop searching, start flying
If one of our destinations caught your eye, you’re not alone.
Explore London Southend Airport’s destinations and start planning your next escape.
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About London Southend Airport
London Southend Airport is the UK’s fastest-growing airport, with a 133% increase in flights compared to summer 2024. Our dedicated on-site train station ensures seamless connectivity, with a 10-minute train-to-gate time and direct services from Stratford, London in 43 minutes and London Liverpool Street in just 52 minutes. Renowned for sensational customer experience, we manage all key operations in-house, delivering an easy, speedy, friendly journey from arrival to departure. easyJet passengers rank us among the UK’s top airports for satisfaction and our own private London Southend Jet Centre is the fastest-growing in the country.